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f£~6*4]D* Ž¡Œ~|D*H f£cJ4]gD* nE*xcD* ¤A  i*4bcg1bC z£DH  œJ4b˜gC –˜†g~z- k£p+ ¥]<bcgD* x£’ŒgD* i*4bcg1* –J]†- œ’˜JH
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                          f£€+*xgD* fJxƒ›D*

                                          Associative Theory

¢D*( ixƒF *3(*H  b†K E bž†£˜m-H 4b’A&°* ]£D¡- f£Œ£C ¢•< yCx-H  f£€+*xgD* ib£•˜†Db+ ,x£jC f£<*]+(* f£Ax†E ibJxƒF ™gž-
John) "”¡D ¡/" —b˜<&* ¤A œ£›~zD* ib_E ¢D(* 2¡†- f£€+*xgD* ,xƒ›D* &* ]mg~6 “F(bA  zŒ›D* ™•< tJ4b- ¤A ÉK £•B $*4¡@D*
Roth & Sontag, 1988;) ™Gx£=H (David Hume) "š¡£G ]£A*2"H (Alexander Bain) "œJb+ 4]Fb~z’D*"H  (Locke
ib£~9xA *¡0x: ]A  ]£Cb& gDb+ $b˜•< *¡F¡’J ™DH fŒ~6ÉA ™žF&b+ ,2b< Hxƒ›˜D* $°'¡@G ~8¡JH  (Marx HilliX, 1987
"“F]£E" ¡G kJ]pD* zŒ›D* ™•< ¢D(* f£:bc-4°* ,xƒ›D* –@12*& ¥wD* œ’D  kJ]pD* ¤˜•†D* ¢›†˜Db+ bGHxcgsJ ™D ™ž›’D
(the associative theory of the creative"f£<*]+(°* f£•˜†•D f£:bc-4°* fJxƒ›D*" rxgB* ¥wD* (Mednick, 1962)
œ< ,]£†+ ¡’- °& –£˜- f•£~8&°* 4b’A°& * &* Ÿm)bgF ™G&* I]0(* hFbC b˜+4H  bž~|pŒD f£cJxm- i*4bcg1* ,]< š]Q BH process)
 r¡~9¡D* ,]J]~7 4b’A&°* 2bŒ›g~6* ]†+ ,2b< xžƒ- f•£~8&°* 4b’A&°* (* –+  ,2b†D* ¤A ÉK £~8&* ¡’J ° Ÿ£A x’ŒF $¤~7 —Hb& A  ‡B*¡D*

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¥]<bcgD* x£’ŒgD* i*4bcg1* ]0*& ¤A —*¡' ~6  fJbž›D* f0¡gŒE f˜žE ¢•< 8¡pŒ˜D* ib+bmg~6* eb~zg0* – “~zŒ›+ ŸcJxm-
$b£~7&°* –C dgC*" —*¡' ~zD* ¢•< Ÿg+b/(* ¤A ,x’A    8¡pŒ˜D* ¢€<&* *3(bA  ib+bmg~6°*  wG ¤A ~6¡D* f€F ]J]p-H   ÉK jE
œE œ£g<¡˜m˜D* œ£+ 4b-H b˜ž›E –’D 4b’A*&    œE œ£g<¡˜mE ¢D(* bž˜£~z- “Fb’Eb( + (bA  "–’~{D* f†+xE bžF&* ]g†- ¤gD*
&* ¢D*( e¡•~6&°*  wG h•˜†g~6* ,x£jC ‡J4b~{EH ib~6*42 n)bgF x£~{-  b˜ž›E –C ¤A fJx’ŒD* fFHx˜D*H f•£~8°& * 4b’A°& * 2]< k£0
~|›D* ‡E fF4bE ¤FbjD* ~|›D* ¤A f<¡›gEH fFxE 2¡†- ° 4b’A°& * *& H  ib+bmg~6°* f<¡˜mE fJbžF ¤A ¤-b& - f•£~8°& * 4b’A°& *

                                          (Mednick,1962; Milgram, 1978; Runco, 1985) —H°& *

]£D¡- f£Œ£C ¢•< 4b’A°& * —b˜†g~6* œ’˜JH  f£<¡~9¡EH fB¡.¡E fJx€+ 4b’A°& * ]Q < œ’˜J ŸF&*  3(*  ¤jpcD* sD* *wG ]C¡' J
f•’~{E b›ž/*¡- bE]›< ˆx~zgF ° &* b›£•< b& + f£€+*xgD* f•~z•~zD* fJbžF ¤A f•£~8&°* 4b’A°& * 24*¡- ¤0¡JH  iɒ~{˜•D —¡•pD*
4b’A°& * ¢D*( –~8¡gD* ¤A ¡B¡ŒgJ œ£<]c˜D* 2*xA&°* *&        "“F]£E" xC3H  ,]£†cD* 4b’A°& *  wG ¢D(* —¡~8¡D* œ˜~¦F ¢g0
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